A recent survey by the National Association Realtors showed some surprising results in the attitude of recent homebuyers.

An eight-page questionnaire was sent out to over 100,000 consumers who had purchased a home between July 2008 and Jun 2009.  They were asked to rank the usefulness of certain information sources typically used by Realtors® to market homes.  When asked which information sources they found to be useful consumers ranked as follows: 

 Real estate agents 81%

The Internet 77%

Yard signs 42%

Open houses came out low in the ranks with 10% of buyers finding them to be very useful and 25% said that they were somewhat useful. 

But where are buyers actually finding the homes that they eventually buy? 

• 36% found their homes on the Internet
• 36% discovered the home from a real estate agent
• 12% from yard signs

 Only 4% of buyers said they found their homes via newspapers, home books, magazines and television.  

Many realtors still find open houses to be a good way to meet the public as well as an effective way to expose homes to buyers.  But according to this latest survey – consumers, apparently, do not agree.

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